Established in 1964, ITC is the joint agency of the United Nations and the World Trade Organization. ITC is fully dedicated to supporting the internationalization of micro, small and medium-sized enterprises (MSMEs). ITC enables MSMEs in developing and transition economies to become more competitive and connect to international markets for trade and investment, thus raising incomes and creating job opportunities, especially for women, young people and poor communities.
Running from December 2017 to June 2021 and funded by The Netherlands, the “NTF IV Myanmar: Inclusive Tourism project with focus on Kayah State (consolidation) and Tanintharyi Region (extension)” project builds on the results of the previous NTF III by expanding tourism product development to Tanintharyi region and further consolidating the achieved results at national and at Kayah state level. The same successful value chain approach, from product and service development over association strengthening and destination branding to market linkages will be adopted. ITC continues its close collaboration with CBI, who is implementing a parallel tourism project assisting tour operators and the national sector associations in export promotion.