Press Release (English & Burmese), Launch of the 2nd Myanmar Responsible Tourism Awards

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Press Release

Myanmar Responsible Tourism Institute

July 20, 2018

FOR IMMEADIATE RELEASE

 

Contact:

Myanmar Responsible Tourism Institute

rtawards@myanmarresponsibletourism.org

+95 (0) 9778158168

+95 (0) 9442625774

 

 

Launch of the 2nd Myanmar Responsible Tourism Awards

 

The 2018 Myanmar Responsible Tourism Awards was launched on Friday 20th July in Yangon.

Initiated by the Myanmar Responsible Tourism Institute (MRTI) in 2017, this will be the second year that the Myanmar Responsible Tourism Awards (MRTA) are run. MRTA 2018 is organised in collaboration with the Business Innovation Facility and incorporates the Product & Package Innovation Competition (PPIC) which was run from 2015-2017 and supported companies to innovate and implement inclusive tourism business ideas.

MRTA works to raise awareness of the high potential that Myanmar’s tourism industry has to generate meaningful social, economic, and environmental benefits. The Awards aim to shine a spotlight on the remarkable achievements of tourism businesses that are changing travel in innovative ways, inspire others to adopt responsible tourism practices, and encourage competition to make sustainable and inclusive tourism the standard in Myanmar.

Last year the quality of entries proved the passion and dedication of local tourism businesses to lead the way in responsible tourism standards.

DSC_0111a - Kopie

Ko Nyunt, Chairman of MRTI, said “Our ambition is to use tourism to make better places for people to live in. This will benefit the industry: great places to live are great places to visit.” He added, “The winners of MRTA 2017 should be particularly proud of what they have achieved; they have been recognised as being leaders in a responsible tourism movement where more is expected each year.”

 

Paul Bates from Destination Ayeyarwady, a winner of MRTA 2017, explained how the Awards had generated a positive impact on the communities they work with, “For the men, women and children of Destination Ayeyarwady winning the prestigious MRTI Award ‘Best Community Involvement in Tourism, 2017’ gave a voice to those that traditionally have no voice.”

Sampan Travel, winner of the ‘Best Responsible Tourism Communication’ category in 2017, also shared their thoughts at the launch, describing how recognition from MRTA benefitted and motivated their team: “Working for sustainability is a long-term process. Sometimes you don’t see the result in a short time. It is a lot of work and can be tiring and frustrating. By entering this award, we got the energy and encouragement to keep working for the sustainability of Myanmar’s tourism industry.”

 

This year the Awards will honour tourism industry leaders and innovators in six categories:

  • Best Responsible Tourism Accommodation
  • Best Responsible Tourism Operator
  • Best Community Involvement in Tourism
  • Best Responsible Tourism Business Innovation
  • Best Responsible Tourism Awareness Raising Project
  • Best Responsible Tourism Product for Empowerment

MRTI encourages organizations of all types and sizes to enter. The application window will open on Friday 10th August 2018. Entry kits and further details are available at www.myanmarresponsibletourismawards.org.

 

Partnership opportunities are also available – please contact MRTA through the website for further information.

 

For updates, follow the MRTA Facebook Page: @myanmarresponsibletourismawards

 

Please find Burmese version here

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